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Co-op Marketing

Chatham values your partnership

To ensure your success, Chatham has designed and developed two distinct marketing media kits to help generate sales in both of our gemstone jewelry collections: colored stones and diamond bridal.

Through progressive thinking and innovation, we are introducing several brand campaigns that will enable the retailer to communicate effectively to the millennial shopper.


Marketing Co-op Program

Every Chatham authorized retailer will accrue 5% of their paid net purchases that can be used to promote Chatham with any of the marketing materials found on this website. As an authorized retailer you will be credited up to 50% of the ad cost, not to exceed the dollar amount accrued at the time of ordering the ad.

In the event your accrued funds have been depleted in a given co-op year, Chatham will co-op the ad with you on a 50/50 basis as long as you use the marketing materials found here.

Ad cost as defined in this program includes placement only. All creative and production costs are excluded. The co-op year will begin on February 1st of the current year and run through January 31st of the following year with all accrued unspent funds expiring April 1st.

Co-op reimbursement will not be extended towards any other type of advertising outside of this Media Kit. If you are interested in participating in this program or for further information, please contact Monica McDaniel at 415-967-7326 or monica@chatham.com


Marketing Elements

All of the ads seen here have been pre-designed in the industry standard sizes. Customization will be accommodated to your tailored needs and require a minimum of two weeks advance notice before its due date. Company logos must be at least 300 dpi and on a transparent background (for better results). Submit all files to monica@chatham.com

Both kits, colored stones and diamond bridal, will include pre-designed ads in the following elements:

Postcards

Chatham’s postcards are a perfect method in reaching your local customers with an impactful message. Available in the standard 4.25" x 6" size, we customize to include your logo and company information.

Magazine Ad

What better way to reach the masses than high-quality print? We offer three ad space options: full, half and quarter page with an area to insert your logo and company information.

Brochure

Designed as either an in-store handout or direct mailer, our four page brochure attractively presents Chatham’s products complete with full descriptions.

Billboard

Create a ‘wow’ factor by placing a billboard ad featuring Chatham’s gorgeous designs. Big and bold, our file comes in the standard 24' x 12' but we can modify the dimensions to fit your local needs.

Television Commercial

Reach your customers with sight, sound and motion! Chatham’s television commercials are narrated by a woman’s gentle voice while images of jewelry paired with lifestyle shots fade in and out of view. For an additional $150, commercials are personalized for each individual store.

In-Store Sign

Convenient and versatile, our in-store sign is a great way to attract your customers to the Chatham showcase. Available in size 8.5" x 11", place it on your countertop to attract your customers to the Chatham Collection.

Duratrans/Poster

Decorate your walls with our beautifully designed files that can be used for either a duratrans or poster. Available in 24" x 36", they will surely bring color to your space.

Window Screen

Window Screens are a great way of attracting attention to your store. Before they step in, they already know you are a Chatham Retail Partner. Currently available in 18" x 24", we can also tailor to fit your needs.

CD with images

Create interest with a collection of Chatham product images circulating on a loop. This generates high exposure of product without the excessive inventory.

Colored Gemstone Marketing Media Kit

campaign 1

Fresh Gems

Centered on jewelry, the Fresh Gems campaign is the most product driven selection offered. Our designs are different and our gemstones are green, clean and gorgeous. We stay current and we speak the language of the new generation. At Chatham, words matter, and this is the perfect platform to showcase our products as always unique and never mined.

Fresh Gems

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Garage Rock

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Never Mined

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Sticks & Stones

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campaign 2

Never Mined

Perfect for the fashionista, this campaign pairs our jewelry with the modern female shopper. She wears Chatham by day and Chatham by night. She createsa wardrobe around her colorful gems and she cares about the earth too. This customer is always stylish and her jewelry is never mined.

Never Mined I

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Never Mined II

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campaign 3

Art & Science

Can you think of any other company that encompasses art & science in the jewelry industry like Chatham does? In this campaign, we introduce the concept of combining the science behind growing gemstones with the artistry of our very own unique designs. This is a true representation of how we set ourselves apart. We are innovators, creators and designers. Show your customers how diverse you are as a full service jeweler by welcoming them to the future of jewelry.

Art & Science I

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Art & Science II

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Radio Scripts

Little Black Dress

What if all you had in your closet was white dresses. Boring, right? What’s in your jewelry box? Lots of plain vanilla? You need to add some colorful gemstone excitement! Chatham wakes up your jewelry wardrobe with a rainbow of gorgeous gems like sapphires, emeralds, and rubies in fresh new designs you won’t see anywhere else. And the best part? Chatham’s gemstones are grown in a laboratory under perfect conditions so the quality is exceptionally high and the price is surprisingly low. And Chatham gems are never mined, so the earth stays beautiful too. Welcome to the future of jewelry. Available today at Main Street Jewelers at 123 Main Street in Yourtown.

Garage Rock

Seventy-five years ago in a California garage, Chatham started with a crazy idea: what if you could grow gorgeous gems in the laboratory instead of mining the earth? Today, Chatham is the world’s leader in lab-grown gemstones, creating the world’s best sapphires, emeralds, rubies and a rainbow of other gems set in gorgeous jewelry designs you won’t see anywhere else. You could say we invented Garage Rock. Discover the future of jewelry today at Main Street Jewelers at 123 Main Street in Yourtown.


Diamond Bridal Marketing Media Kit

campaign 1

True Love Grows

While you were falling in love, Chatham was growing a diamond just for you.

Chatham’s lab-grown diamonds are just as pure and brilliant as your future together. Only Chatham offers you a diamond that grew while your love for each other was growing, so you can mark this special moment in your life forever. And because all of our gorgeous Chatham diamonds and gems are grown in a laboratory, they’re never mined, so the earth stays beautiful too.

True Love Grows I


True Love Grows II


campaign 2

Love the Earth

Love each Other. Love the Earth. Love your Ring. Forever yours. Never mined. Diamonds and gems grown with love.

Chatham believes in love. The kind that lasts forever. We believe in your love for each other and we believe in loving the earth. That is why we offer Chatham lab-grown diamonds and gems. Stunning stones in gorgeous ring styles because we want you to love your ring forever too. Always beautiful, never mined.

Love the Earth I


Love the Earth II


campaign 3

Language of Love

Become fluent in the language of gems and you'll speak the language of love. Personalize your engagement ring with the gemstone that speaks the most to you.

Chatham believes that engagement rings should not just tell a love story, but your love story. Personalize your ring with a Chatham lab-grown diamond or colored gemstone that represents your journey together. You didn’t know how perfectly a gem could say what’s in your heart. Until now.

Language of Love I


Language of Love II


Radio Scripts

Love is Born

Your eyes met. A first kiss. That night you talked until dawn. While you were falling in love, Chatham was growing a diamond just for you. A lab-grown diamond just as pure and brilliant as your future together. Only Chatham offers you a diamond that grew while your love for each other was growing, so you can mark this special moment in your life forever. And because all our gorgeous Chatham diamonds and gems are grown in a laboratory, they’re never mined, so the earth stays beautiful too. You didn’t know how perfectly a gem could say what’s in your heart. Until now. Experience the future of engagement rings today at Main Street Jewelers at 123 Main Street in Yourtown.

Believe in Love

At Main Street Jewelers, we believe in love. Your love for each other. The kind of love that lasts forever. We love the earth too. That’s why we offer Chatham lab-grown diamonds. Always beautiful, and never mined. In gorgeous ring styles that will take your breath away. Because we want you to love your ring forever too. Discover the future of engagement rings today at Main Street Jewelers at 123 Main Street in Yourtown.


If you are interested in participating in either the colored stone or diamond bridal Marketing Media Kit or for any Marketing-related questions, please contact Monica McDaniel, 415-967-7326 or monica@chatham.com

mediabooklet1 www.chatham.com Welcome to the future of jewelry.