Color & Diamond Fashion Campaigns

A vibrant celebration of color and self-expression. These campaigns showcase lab-grown color and diamond jewelry as a modern, responsible choice for everyday elegance. They educate customers on the benefits of lab-grown gemstones while inspiring new style trends.

Co-op Marketing Program
Bridal Jewelry Campaigns
High Jewelry Campaigns

CAMPAIGN 1

The Big Three

This marketing campaign draws on the power of color to express emotion and draw attention. Self expression through color is currently trending in street fashion. While color gemstones have remained timeless fashion statements for the elite, we're proud to make vivid color and responsible elegance more accessible to the modern woman. To learn more about this proven marketing strategy, please read our Color Psychology blog.

Ruby

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Ad copy: Ignite your story with the passionate brilliance of Chatham lab-grown ruby. Because self-expression should shine as boldly as you do.

 Tagline: Bold Red. Pure Confidence.

Sapphire

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Ad copy: Rich, velvety hues. Unmatched clarity. Chatham lab-grown sapphire is more than a classic. It's a canvas for your individuality.

 Tagline: True Blue. Forever Classic.

Emerald

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Ad copy: Chatham lab-grown emeralds evoke vitality, renewal, and the richness of life. Inspired by nature and destined to turn heads.

 Tagline: Lush Green. Brilliantly Grown.

CAMPAIGN 2

Trendsetters Wear the Future

This consumer-focused campaign resonates with the fashion-forward woman who also values reliability and excellence. She wants her jewelry box to inspire her the way the rest of her wardrobe does. Finally, Chatham offers her sophisticated color in modern designs that are certain to turn heads. Gone are the days of compromising quality for style.

Ad copy: Join the trendsetters of modern luxury with Chatham lab-grown jewelry. After all, we've been setting trends since 1938. Wear the future of jewelry today.

Tagline: Trendsetters don't wait for the future. They wear it.

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CAMPAIGN 3

Choose Color.

Chatham opens up a world of color for every modern woman. Surprise today's fashionista with something outside of her jewelry box: vivid lab-grown color jewelry. The eye-catching color jewelry she thought was only for the red carpet has been reinvented to fit her lifestyle. Help her live out her dreams with exciting lab-grown color jewelry.

Ad copy: Life isn’t black and white, and your jewelry shouldn’t be either. Find the gemstone that speaks to you, because true beauty is anything but colorless.

Tagline: Life’s too short. Choose color.

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CAMPAIGN 4

Colors Found in Nature

This campaign draws attention to the vibrant and untreated color that sets Chatham lab-grown gems apart. With a wink, this message also sets up a conversation with your customers on the differences between lab-grown and mined gemstones. They might be surprised to discover that lab-grown gems are the same chemically, physically, and optically as their mined counterparts.

Did you know that 83% of consumers surveyed by Plumb Club are open to buying lab-grown gemstones once they learn this? (Plumb Club 2025 Market Insights Report) For more information on how Chatham grows gemstones, please review our Education page.

 Ad copy: Nature's hues. Grown by Chatham. No one does color like nature, and no one captures it like Chatham. Chatham's lab-grown gems bring the most stunning tones of the natural world to your jewelry box. 

 Tagline: Color that comes naturally. 

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CAMPAIGN 5

The Luxury Lab-Grown Brand

As the original architect of lab-grown gemstones, we've been setting trends since 1938. Today, we're the leading brand in luxury lab-grown jewelry, offering award-winning designs from classic to contemporary. This campaign lets the jewelry speak for itself.

 Ad copy: The Luxury Lab-Grown Brand

 Tagline: Trendsetting since 1938

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Ready to grow your customer base?

Request an Ad Campaign

Please note: Co-op reimbursement begins at 40 pieces. If your inventory is under that threshold, Chatham will gladly provide the files for any of our marketing campaigns; however, co-op dollars will not apply.

Fill out the form with your selected Chatham marketing campaign and we will get back to you within 24 hours Mon-Fri. You can also email or call us.

marketing@chatham.com 

800-222-2002

More Co-op Marketing

Co-op Marketing Program
Bridal Jewelry Campaigns
High Jewelry Campaigns