Color and Diamond Fashion Campaigns

Color & Diamond Fashion Campaigns

A vibrant celebration of color, these campaigns honor the art of self-expression, spark inspiration, and set style trends through fashion-forward fine jewelry designs. Each campaign focuses on a different selling point unique to Chatham lab-grown color jewelry. They not only educate your customers on the benefits of lab-grown gemstones, but they also position lab-grown jewelry as another option for the modern woman.

Broaden your current customer base by appealing to shoppers looking for everyday elegance that's also responsible.

CAMPAIGN 1

The Big Three

This marketing campaign draws on the power of color to express emotion and draw attention. Self expression through color is currently trending in street fashion. While color gemstones have remained timeless fashion statements for the elite, we're proud to make vivid color and responsible elegance more accessible to the everyday modern woman. Through our lab-grown technology, we're excited to bring the finest lab-grown color jewelry to your showroom. To learn more about this proven marketing strategy, please read ourColor Psychology blog.

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Ruby

Ad copy:Ignite your story with the passionate brilliance of Chatham lab-grown ruby. Because self-expression should shine as boldly as you do.

Tagline: Bold Red. Pure Confidence.

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Sapphire

Ad copy:Rich, velvety hues. Unmatched clarity. Chatham lab-grown sapphire is more than a classic. It's a canvas for your individuality.

Tagline: True Blue. Forever Classic.

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Emerald

Ad copy:Chatham lab-grown emeralds evoke vitality, renewal, and the richness of life. Inspired by nature and destined to turn heads.

Tagline: Lush Green. Brilliantly Grown.

CAMPAIGN 2

Trendsetters Wear the Future

This consumer-focused campaign resonates with the fashion-forward woman who also values reliability and excellence. She wants her jewelry box to inspire her the way the rest of her wardrobe does. Finally, Chatham offers her sophisticated color in modern designs that are certain to turn heads. Gone are the days of compromising quality for style.

Ad copy:Join the trendsetters of modern luxury with Chatham lab-grown jewelry. After all, we've been setting trends since 1938. Wear the future of jewelry today.

Tagline: Trendsetters don't wait for the future. They wear it.

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CAMPAIGN 3

Choose Color.

Chatham opens up a world of color for every modern woman. Surprise today's fashionista with something outside of her jewelry box: vivid lab-grown color jewelry. The eye-catching color jewelry she thought was only for the red carpet has been reinvented to fit her lifestyle. Help her live out her dreams with exciting lab-grown color jewelry.

Ad copy:Life isn’t black and white, and your jewelry shouldn’t be either. Find the gemstone that speaks to you, because true beauty is anything but colorless.

Tagline: Life’s too short. Choose color.

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CAMPAIGN 4

Colors Found in Nature

This campaign draws attention to the vibrant and untreated color that sets apart Chatham lab-grown gems. With a wink, this message also sets up a conversation with your customers on the differences between lab-grown and mined gemstones. They might be surprised to discover that lab-grown gems are the same chemically, physically, and optically as their mined counterparts. Did you know that 83% of consumers surveyed by Plumb Club are open to buying lab-grown gemstones once they learn this? (Plumb Club 2025 Market Insights Report) For more information on how Chatham grows gemstones, please read our Lab-Grown Gemstones Buying Guide.

Ad copy: Nature's hues. Grown by Chatham. No one does color like nature, and no one captures it like Chatham. Chatham's lab-grown gems bring the most stunning tones of the natural world to your jewelry box.

Tagline: Color that comes naturally.

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CAMPAIGN 5

The Luxury Lab-Grown Brand

As the original architect of lab-grown gemstones, we've been setting trends since 1938. Today, we're the leading brand in luxury lab-grown jewelry, offering award-winning designs from classic to contemporary. This campaign lets the jewelry speak for itself.

Ad copy: The Luxury Lab-Grown Brand

Tagline: Trendsetting since 1938

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Ready to grow your customer base?

Contact us with your selected Chatham marketing campaign to get started.

Please note: Co-op reimbursement begins at 40 pieces. If your inventory is under that threshold, Chatham will gladly provide the files for any of our marketing campaigns; however, co-op dollars will not apply.