High Jewelry Campaigns

The pinnacle of master craftsmanship and extraordinary design, these statement pieces embody true glamour and timeless luxury. With an elevated look and feel, these editorial-style campaigns highlight the beauty of each jewelry piece while capturing the essence of a legacy in the making.

You can choose between three campaign styles, built around the same powerful concept: "Start your legacy." The first, features a series of women adorned in a colorful array of Legacy statement pieces ready to take on the world and make their legacy known. The second, is a product driven campaign where the focus is on the jewelry themselves. And finally, the last campaign celebrates life's most precious moments through the gifting of gemstones.

CAMPAIGN 1

Your Story. Your Legacy.

These campaigns feature editorial, high-fashion models that embody the luxury and sophistication of these statement pieces. Each ad campaign focuses on inspiring the beginning of a lasting heirloom tradition.

Ad copy:These are not just jewels to wear, but heirlooms to create. Start a legacy that reflects you—your story, your legacy—in living color.

Tagline: Start Your Legacy.

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CAMPAIGN 2

Designs That Live Beyond the Moment

The 'product-is-the-hero' campaign. Elegantly photographed and curated to highlight the beauty, quality and brilliance of each piece. This campaign is not only about celebrating moments through jewelry, but creating treasures that last a lifetime.

Ad copy:Rich color. Flawless craftsmanship. Designs that mark the moment—and live beyond it.

Tagline: Start Your Legacy.

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CAMPAIGN 3

Gems: Touchstones of Life

At Chatham, we strongly believe that gems are the touchstones of life. They are gifted to commemorate momentous occasions, mark life's milestones and to symbolize strong emotions. Jewelry becomes a treasured keepsake that carries meaningful stories and can be handed down from generation to generation. This campaign captures those candid moments with polaroid shots and can be customized to include your city, holiday, year, or anything you'd like to personalize to effectively connect with your local community.

Ad copy:Birthdays. First loves. Forever bonds. Some moments are too beautiful to let fade away. Our lab-grown gemstones are more than beautiful, they're touchstones of life's most precious memories.

Tagline: Touchstones for today. Heirlooms for tomorrow. Make the moment last forever.

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Ready to grow your customer base?

Contact us with your selected Chatham marketing campaign to get started.

Please note: Co-op reimbursement begins at 40 pieces. If your inventory is under that threshold, Chatham will gladly provide the files for any of our marketing campaigns; however, co-op dollars will not apply.